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Even if you're not selling online,
it is important to be found on the Web
Many people research their shopping and look for stores online
— even if they're going to buy offline.
It's easier — just as it's easier to look up your phone number
and address online.
If you cannot be found, they may find your competitors instead.
And, let's face it — with so many companies going online,
your competitor looks "in step" by having a website. A website
also helps to create a certain "customer comfort level" ...
it creates a reality that your company exists.
It gives your customers pertinent information about your company,
and your services and products. You can do this through your
local Yellow Pages — and you probably should — but websites
allow you to present much more information than a small ad.
Websites are available 24/7.
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Comparing
Website Marketing vs. the Usual Promotional Cost
- printed
material is expensive to create and to mail — and
recipients may toss it out in seconds
- the
cost of magazine and newspaper ads can be astronomical
- television
advertising is out of this world
A
website, on the other hand, is usually much less expensive
— and, with the exception of your Internet connection
and some hosting fees, can be there promoting for you
virtually forever. |
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Your website speaks for you when
you are not there to speak for yourself.
Online Marketing Programs
- Search
engine optimization and placement
- E-newsletters,
design and promotion
- Keywords
& banner ad programs
- Link
popularity programs
- Online
contests and incentive programs
- Traditional
marketing programs
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Website Promotion:
Do you want to increase the amount of traffic to your site? How
about increasing it by tenfold? It can happen. The single most
important thing you can do to increase your traffic is to increase
your search engine ranking. |
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Is
ranking important?
Search engines are the most popular way (and usually the only
way) smaller web sites can be found since they are portals to
the world wide web. Studies show it's more likely a person will
click on a link to your site from a search engine before they
click on a banner ad, so it's critical your web site be ranked
high on search engines.. |
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